Keyword Placement

keyword placement

Your keyword placement strategy is much more than just choosing the right keywords. While this is indeed important, where and how you place your keywords within you content is equally important.

You want to be found and keyword placement is important to your place in search engine rankings.

What is Your Keyword Placement Strategy?

The placement of your long tail and short tail keywords is just as important as the choice of keywords.

Many people creating online businesses do not realize the impact keyword placement has on being being discovered by the search engines. Consequently they rank more poorly than they deserve.

The keyword placement tips below will help you develop the SEO features of your site. You should focus on quality content but also keep these things in mind when designing the layout of your websites.

Title Meta Tags

Title meta tags tell search engines and visitors what a given page on your site is all about. Title meta tags should be concise and accurate.

Your title will appear in most search engines and can be used to link your article in forums or other articles.

keyword placement

It is important to keep this information to fewer than 60 characters. You need to include the keyword for which you wish to be found. It is an advantage to include the keyword early in the tag. In the cas above, the keyword is Relief Teacher Pay Rates.

Title Meta Tags are important for both pages, post and sites.

You should add your site meta tag in SETTINGS --> GENERAL


keyword placement

Headers Tags in Keyword Placement

Your keyword placement strategy should be to include your keywords in headers. Your headers allow visitors to skim articles for content.

Headers enable visitors to find content they need. Use your H1 headers early in your article. Then follow each major section with h2 headers. The h3, h4 and h5 headers should be used to segment your content.

Structure your article so finding keypoints is easy.

Embolden you keywords also makes your content more user friendly.

These keyword placement strategies makes search engine crawlers find content more easily.

Bold and Italics

Emphasise your keywords by using bold and italic font control. Your keyword placement should be important enough to be emphasized.

It is common to do this with bold letters and italics. Use this technique to identify the keywords you have selected for the article. This brings attention to the content for which visitors are searching.


Keyword placement in your content is vital. It is also important to make sure that you are using your keywords within your content.

If you want the best results, ensure your keywords are used in near the top, the bottom, and the middle of your page.

Think about it. If you are genuinely talking about a subject, the keywords will appear throughout your article.

Be very aware of keyword stuffing which may incur penalties.

It is also important to consider keyword density in your keyword placement strategy.

This gives the impression of consistent information throughout once the search engine spiders catch on to this and identifies your website as an authority on the topic.

Ensure your content is appropriate for your target audience. It also needs to be reader friendly. After all, you really want your content to be informative as well as  SEO friendly.


Links should have anchor text for your keyword placement.

Anchor text is the clickable text in a hyperlink. It is best to make the anchor text relevant to the page to which you are linking.

You call attention to your links by using your short tail or long tail keyword phrases as anchor text for these links.

Meta Keyword Snippet

Allow search engines to know what your site is about by letting them get a good taste of the keywords you've selected. It is absolutely necessary that you include your keywords in the snippet.

You can leave the snippet to the first words from your post or article.

However, your snippet is what is listed on the search engines. This snippet should be a teaser which will encourage visitors to click.

If you don't control the snippet, search engine spiders might associate you with keywords that get greater competition or that do not generate as much traffic as you would like.

Control your snippet. There are a number of snippet plugins available for WordPress sites. Yoast SEO plugin provides an excellent snippet editor and reports on the SEO nature of your snippet as well as you entire site.

There are many other things you can do in order to optimize your site for search engines but employing these keyword placement strategies can make all the difference.

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