Google Analytics is the most powerful analytical tool for your website.
And it is completely free
You really need to know whether you are on the mark, don't you?
You need to know how many visitors you are getting and what they are doing on your website. That is the essence of internet marketing.
Google Analytics has you completely covered.
Create a new Analytics account if you do not have one. If you have a gmail account, you can use that to sign in. In fact google prides itself in having one account for every google interface.
if you don't have a gmail or adsense account, setting up a google analytics account is easy. Visit google.com/analytics.
Click the Sign in to Analytics button (top right), and follow the on-screen instructions. They are very straight forward.
Set up a property in the account you have created. In this case the property is your website. You can add up to 50 properties to each Analytics account.
Select the ADMIN tab (top right) and in the ACCOUNT column use the drop down menu to select the account to which you want to add the website (or app).
In the PROPERTY column, select Create new property from the drop-down menu. Follow the instructions to set up web tracking. You are issued a all important google analytics tracking code.
The tracking code looks something like this. UA-12345678-1. This code needs to be added to your website.
The easiest way to insert the tracking code is to use any of the google analytics plug in available. There are lots around but I recommend MonsterInsights. It is straight forward and easy to set up
Google offers lots of help. LOTS. They even have a Google Analytics Academy.
The courses are comprehensive so, if you have a bazillion free hours to work through the course, you will be fully armed with everything you need.
If you don't have a lot of free time, or progressing through a structured online course doesn't float your boat, you could collect the Google Analytics - Uses and Tips eBook now.
You need to know who is visiting your website, what they are looking for, which webpages or products are the most popular and which particular online marketing effort was the most successful.
DO NOT throw darts in the dark, hoping that one would hit the bulls-eye. You need to have ENOUGH INFORMATION to aim and then shoot.
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