A sales funnel is a marketing tool of taking a buyer through the purchasing process.
Your funnel will begin a squeeze page to get the reader to subscribe to your list. Squeeze pages are also known as landing pages and opt-in pages.
To set up a squeeze page you need to create an irresistible offer (lead magnet) that will literally squeeze the name and email address out of the visitor in return for a benefit of value.
To receive the benefit, they supply their email.
Getting subscribers onto your list is the hardest part for many people. So, think of your lead magnet as a "bribe" to get someone to give you permission to email them and in exchange, you give them something they want or need and find very valuable.
The easiest way to do this is to use a squeeze page. This is a simple page with a powerful message that leaves your visitor wanting to know more. To get more information they must simply request it in exchange for their name and email address.
If you take the following points into consideration you will have the basics of generating a fantastic opt-in page.
1. Research your target market and know exactly what they want
2. Include bullet points which cover the main features and benefits of your product
3. Include a detailed call to action with instructions
There are 8 important parts to your sales funnel squeeze page:
The above points may seem basic but research has shown that people need to be told to fill out the box below or to your right. Even though the box is staring them in the face they just don’t fill it out unless instructed to do so. This can be done by written instructions or by using a short video.
Keep your squeeze page short and do not put anything else on this page except details of your offer plus your opt-in box. This way your reader has only two choices, leave or sign up for the freebie! If they are intrigued by your offer, chances are they will sign up and you will have another subscriber to your list.
5. Call to Action
6. Opt-In Box
7. Reinforce what they are getting i.e. sign up for your free report
8. Legal disclaimers
When writing your headline and subheadings make sure that they grab the reader’s attention. With your bullet points you want to highlight the features and benefits of your offer without giving away any information. Think of these as teaser type of points. Remember you are trying to attract your ideal customer to your list. One that will ultimately get to know, like and trust you and be confident in purchasing from you.
The Sales Funnel Course is available free in the Executive Coaching Clinic.
Find out what makes these Optin Pages "best practice" in the Setting Up a Sales Funnel Course.
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