Your keyword placement strategy is much more than just choosing the right keywords. While this is indeed important, where and how you place your keywords within you content is equally important.
The Chrome Keywords Everywhere Tool Chrome is a free extension to the Chrome Browser. It runs in the background, when the Chrome browser is open. The extension is free and it's a brilliant little tool for a quick check of keyword data without going through all the requirements of the google keyword tool.
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In your keyword phrases you will have short or long tail keywords. In order to effectively apply keyword phrases, you must apply your strategy correctly. Use both short or long tail phrases in your strategy.